Demand Generation Specialist

Job Description

This role requires a dedicated resource to focus on converting marketing-qualified leads through personalized outreach, email nurturing campaigns and relationship building. A junior-level specialist with the above skills and experience profile will be well suited to drive results in this role.

Job Title: Demand Generation Specialist

Role and Responsibilities:
•Prepare visually impressive and appealing mailers and digital campaigns.
•Develop and execute accurate campaigns in the B2B space for account-based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot, etc.
•Develop and execute campaigns. Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
•Ability to write creative email content for high target prospects.
•Connect with prospects on LinkedIn with hyper personalized messaging to position SMARTe with consultative
approach.
•LinkedIn marketing to build awareness across prospects in your LinkedIn network.
•Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues and shareholders.
•Maintain all data and update management systems for various campaigns.
•Adhere to lead targets.
•Analyze systems, recommend improvements to all campaigns, and prepare appropriate reports.

Desired Experience:
•Excellent verbal and written communication skills.
•Strong analytical skills.
•Strategic thinker and ability to offer marketing solutions to activate seasonal marketing strategy. -The role requires you
to have strong strategic, creative and organizational skills, and a passion for deriving insight from data.

Academic Background:
•Ideal fit would be a candidate with Bachelor’s degree or with an MBA in Business or Marketing
•Candidates with inside sales, lead generation or email marketing background (preferably international sales)
•Strong communication and reasoning skills
•Content or email writing skills (optional but preferred)

What role offers?
•Master cutting-edge marketing strategies from top industry brands.
•Stay ahead with latest AI and industry developments.
•Boundless professional growth opportunities.
•Competitive incentive structure for high performers.